How Starbucks Via Ready Brew Can Change Your Life
by Curtis on November 2nd, 2009
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I’ve noted before before my interest in Starbucks, but this new advert for their ready brew coffee takes the cake – or, the coffee cake, as it were.
Notice the posture of the Via consumer. Absolute worship. Proskuneo, even! This must be some amazing coffee that would engender such devotion.
I, personally, can’t handle Starbucks brewed coffee, though I wonder if it’s terrible bitterness isn’t a way to push their higher priced espresso drinks. But Via keeps consumers away from such products – if not for the distance from the store, then for the time it takes away from bowing down to our new favorite idol.
Tags: Consumerism, Starbucks, Via
Categories:
Bills
