Curtis A. Bronzan

And from the looks of things, these days U2 loves Blackberry. Which makes me wonder, when did they stop loving all things Apple? This advertisement even looks similar to their previous Apple adverts, until the final seconds, that is. Apparently Blackberry is sponsoring Bono and Company’s new tour – as if they needed a sponsor!

How classic that the first line of the song they’re singing – I’m Gonna Go Crazy (If I Don’t Go Crazy Tonight) – is “every generation gets a chance to change the world.” Apparently, selling things remains the best way to do so.

I’ve heard it said that 99 out of 100 questions can be answered with one word: money. In hypermodern capitalist society, I’m starting to wonder what that other question is.